![]() ![]() ![]() This contradiction is reconciled through quasi-religious narratives about Apple and Steve Jobs, which enrolls developers into seeing themselves as partners in a shared mission with Apple to empower users with technology. This artisanal production is made possible by the productivity gains of Cocoa technology, which ironically makes indies dependent on Apple for tools. ![]() It answers the questions: what motivates Apple developers’ devotion to Cocoa technology, and why do they believe it is a superior programming environment? What does it mean to be a “good” Cocoa programmer, technically and morally, in the Cocoa community of practice, and how do people become one? I argue that in this culture, ideologies, normative values, identities, affects, and practices interact with each other and with Cocoa technology in a seamless web, which I call a “techno-cultural frame.” This frame includes the construction of a developer’s identity as a vocational craftsman, and a utopian vision of software being developed by millions of small-scale freelance developers, or “indies,” rather than corporations. This dissertation is an ethnographic study, accomplished through semi-structured interviews and participant observation, of the cultural world of third party Apple software developers who use Apple’s Cocoa libraries to create apps. ![]()
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